Overview
- This is a paid ad service- not organic!
- These ads drive more immediate results
- Our team creates a fully customizable set of ads for the client, which can be updated or changed as needed
- Facebook Ads allow us to target the exact audience for the client's products/services
Page Requirements
- At least 50+ page likes
- Actively posting to the business page 2-3 times per week
- The business page and personal page associated with it cannot be blank (looks fake in FB's eyes)
Disclaimer: pages that are less than a year old are more susceptible to restrictions, so there are a must. Otherwise Facebook will flag it as suspicious and can get the account suspended
Reporting Metrics
- REACH: the total number of unique people who see your content. The higher your reach, the more eyes on the posts
- CLICK-THROUGH RATE (CTR): how often people clicked on your call-to-action link. CTR will tell you if your audience is genuinely interested in learning more about the content
- CONVERSIONS: how many visitors click on a link, go to your page, and take an action. Higher conversion rates can mean your followers are becoming customers
- ENGAGEMENT: how well your audience interacts with your content
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